The Sero ($1,499) isn’t like most other televisions you’ve seen before, and that might be because Samsung didn’t design it with just TV viewers in mind. The 43-in. TV pivots from a horizontal to a vertical orientation with a click of the remote.
Its design is optimized to accommodate social media posts, streaming services and gaming—the kind of content you may be more familiar with viewing in vertical formats on your phone. The Sero also has optional wheels, so it can be moved around the house.
The world's first TV to make the most of your content. The Sero’s screen rotates to fit what you’re watching, so you can enjoy 360° of entertainment – whether it’s portrait or landscape. From vertical for mobile content and apps, to horizontal for movies and TV shows, you’ll always maximise your viewing experience.
Simply tap your phone anywhere on The Sero to mirror the screen to your TV. That’s all it takes.* Whatever you’re watching on your phone, it’s never been easier to cast it to the big screen.
The screen displays an optimised viewing ratio, so you can enjoy all your content on the entire screen.
With AirPlay 2 built in, you can effortlessly play videos, music, photos and more on The Sero straight from your iPhone, iPad or Mac.
Even when you're not watching TV, The Sero enhances your space. Change the room's ambience with one of five Portrait Modes - poster, clock, photo, sound wall or Cinemagraph.
No matter where it's placed in your home, The Sero is a stylish addition to any interior. Elegantly minimal with a navy blue stand, experience 360° of singular beauty. More than a just a screen, The Sero re-imagines what a TV can do.
With 4.1ch 60-watt speakers and Dolby Digital Plus, you'll get premium sound throughout the room with plenty of bass. TV adapts to the background noise in your room with Active Voice Amplifier.
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